SMS Policy · Version 2026-10-15 · Effective October 15, 2026
This SMS Policy explains the text messaging that veterinary clinics send to their own clients through Rolovet, which is operated by ROLOVET INC. It applies to that messaging program and should be read together with our Privacy Policy.
Rolovet is software. Each text message is sent by a veterinary clinic to its own client, and the message names the clinic. The clinic is the sender and is responsible for getting the client's consent. ROLOVET INC provides the technology and registers the messaging program with the carriers on the clinic's behalf.
When a client agrees to receive texts, the clinic's Rolovet account stores:
Messages are about the care of the client's pet, for example:
Text messages through Rolovet are for these service messages. They are not for advertising.
A clinic only texts a client who has agreed to it. The clinic obtains consent in person or by phone (staff record the date and how it was given), on a paper or electronic form, or when the client texts the clinic first. Consent is not a condition of buying anything or of receiving veterinary care. A client may withdraw consent at any time (see "Opting out").
Frequency depends on the client's pet and appointments.
Message and data rates may apply, according to the client's mobile plan. Rolovet does not charge the client for a text message.
Reply STOP to any message. The client receives one final message confirming the opt-out and no more texts after that. To start again, reply START, or tell the clinic.
Reply HELP to any message, call the clinic named in the message, or write to hello@rolovet.com.
We do not sell, rent, or trade phone numbers or text-message opt-in data, and we do not share them with anyone for their own marketing. A number is shared only with the companies that deliver the message (messaging providers and mobile carriers), with the clinic that the client belongs to, and with authorities where the law requires it.
Phone numbers and message history are protected as described in our Privacy Policy. They are kept while the clinic uses Rolovet and as the law requires, and then deleted as that policy describes.
Mobile carriers are not responsible for delayed or undelivered messages.
If we change this policy in a meaningful way we will post the new version here with a new date.
ROLOVET INC, a Florida corporation. hello@rolovet.com
Questions? Contact hello@rolovet.com.
ROLOVET INC, a Florida corporation. This document governs use of the Rolovet
service by veterinary practices.